Bicycle Market Trends and Spending

Bicycle Market Trends and Spending: A Deep Dive into the USA and European Landscape

The bicycle industry, brimming with innovation and ever-changing consumer preferences, continues to evolve rapidly. With growing concerns over sustainability, health, and congestion in urban areas, bicycles have emerged as not only a solution but also a passion. This article dives deep into the bicycle market trends in the USA and Europe, shedding light on sales, spending habits, and the inexorable rise of e-bikes.

Bicycle sales have witnessed remarkable growth, especially in the realm of e-bikes. In Europe, sales surpassed 4 million e-bike units in 2020, while the USA experienced a doubling of its e-bike sales within the same timeframe.

Bicycle Sales Development

1. The E-bike Phenomenon

One of the most transformative trends in the world of cycling is the rise of electric bicycles or e-bikes. While traditional bikes have maintained stable sales, e-bikes have witnessed an explosive growth trajectory. In Europe, a continent known for its cycling-friendly cities and towns, e-bike sales surpassed 4 million units in 2020. The USA, although starting from a smaller base, has seen its e-bike sales double in the same period.

E-bike vs. Conventional Bicycle Sales Development

2. Bicycle Ownership and Counts

Bicycles have become ubiquitous in many regions, often outnumbering cars. The USA boasts an impressive count of around 400 million bicycles, while Europe, with its denser urban areas and cycling-centric cultures, has an estimated 500 million. Among European nations, Germany, France, the UK, Italy, and the cycling-obsessed Netherlands lead in bicycle ownership.

Bicycle Ownership and Counts

3. Average Spending on Bicycles and Accessories

How much does the average consumer spend on their two-wheeled companion? In the USA, budget bicycles range from $100-$300, mid-range ones hover between $500-$1,500, and high-end bikes can soar beyond $10,000. Europe displays similar price segments when adjusted for currency. But the spending doesn’t stop at the bike. Accessories, from basic setups including helmets and locks to comprehensive gear like apparel and tech-enhanced components, can add anywhere from $50 to over $1,000 to the cost.

Average Spending on Bicycles and Accessories

4. Purpose and Use: Commuting vs. Sport

Bicycles serve various purposes, from the daily commute to rigorous mountain trails. In European bastions of cycling like the Netherlands and Denmark, daily commuting dominates, with over 50% of bikes serving this purpose. Contrastingly, the USA’s landscape leans more towards sport and fitness, with 70-80% of bicycles catering to this segment.

Purpose and Use: Commuting vs. Sport

5. The Evolving Landscape of Bicycle Sales

Diving deeper into sales, conventional bike sales in Europe have seen slight fluctuations, whereas the USA experienced a spike in 2020, partially influenced by the pandemic’s push towards outdoor activities. The overall bike sales landscape is ever-evolving, influenced by factors ranging from technological advancements to health trends.

6. Market Revenue and Economic Impact

With a global bicycle market valued at around $20 billion in 2019 and the e-bike segment poised to match that by 2025, the economic implications are vast. The industry not only supports manufacturing but also ancillary sectors like repair, tourism, events, and technology.


The bicycle industry, with its diverse market trends and significant economic footprint, stands as a testament to the world’s shift towards sustainable, health-conscious, and efficient modes of transport. Bicycle market trends and spending show a upwarding trend in overall sales and a strong success story for electric bikes. As cities get more congested and the planet’s health becomes a priority, bicycles, particularly e-bikes, are poised to play an even more significant role in shaping our urban future.

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